Racist Cinnabon Employee Fired Then Rewarded 100k

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The Cinnabon Clash: Why Crystal Was Fired, Why the Internet Is Split, and What People Are Getting Wrong

What started as a bakery counter misunderstanding has now exploded into one of the biggest online culture-war battles of 2025. The viral video from the Cinnabon kiosk at Bay Park Square Mall (Ashwaubenon, WI) shows former employee Crystal Terese Wilsey screaming at a Somali couple, mocking their hijab, flipping her middle fingers, calling them the N-word twice, and proudly announcing: “I am racist, and I’ll say it to the whole world.”

The clip traveled across TikTok, Instagram, X, and Facebook within hours — and instantly triggered a storm. But as always, the internet divided itself into two extremes.


Supporters: “They baited her first.”

Many commenters argue that the Somali couple provoked the meltdown and only recorded the part where Crystal snapped. Their reasoning is the same across all platforms:

  • They claim the couple mocked Crystal’s thin appearance

  • They allegedly taunted her about working at a mall kiosk

  • They supposedly harassed her until she broke

But here’s the truth: none of that changes the fact she was on the clock. There’s a difference between a random argument on the street and an employee representing a national brand. No matter how disrespectful a customer may be, a worker is expected to stay professional and follow policy. Crystal did the opposite.

The Other Side: “She deserved to be fired.”

The opposing crowd — and frankly, the side Cinnabon legally HAD to be on — points out the basics:

  • She was at work

  • She engaged in hate speech

  • She used racial slurs

  • She aggressively mocked a religious garment

  • She escalated the moment far beyond what any company can tolerate

Whether she was baited or not, she crossed every workplace boundary imaginable.

Cinnabon responded immediately:

“Their actions do not reflect our values… The former employee was immediately terminated.”

This wasn’t surprising. No corporation in America can keep someone who proudly shouts “I am racist” while wearing their uniform.

The Fundraiser Divide

This is where the story gets wild.

A GoFundMe for the Somali couple raised… $20 total.

Meanwhile, Crystal’s GiveSendGo — framed as defending a “non-woke American unfairly fired by a corporation” — skyrocketed past $110,000 in under 48 hours.

The split revealed something deeper:
People weren’t donating because they believed Crystal was right.
They were donating to make a political statement.

Reality Check: The Firing Was Inevitable

Even if the customers DID provoke her…
Even if she WAS insulted before the video…
Even if she WAS overwhelmed working alone…

A business CANNOT employ someone who:

  • Uses slurs

  • Flips off customers

  • Declares open racism

  • Screams profanities in front of mall patrons

This isn’t “cancel culture.”
It’s corporate liability.

Crystal didn’t get fired because of her politics — she got fired because of her behavior on company time.

This whole situation proves one thing:
In 2025 America, your reaction can go more viral — and cost you more — than the moment that triggered it.

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