Chud the Builder Found Out the Hard Way: Being Racist Isn’t a Business Plan
A man calling himself “Chud the Builder” has been making the rounds on social media after filming himself repeatedly using the N-word and provoking Black people in public. Unlike some other viral racists who managed to turn controversy into sympathy money, Chud’s situation didn’t go the way he probably expected.
From the videos that circulated online, Chud wasn’t just talking reckless — he was actively baiting confrontations. In several clips, he can be seen escalating situations, taunting people, and then flashing or reaching for a firearm as if he wanted someone to react. That’s where things went left fast. Once law enforcement got involved, a judge reportedly restricted him from carrying a firearm in public. Almost immediately after that, the “content” stopped. Funny how the tough talk disappears when the consequences show up.
Then came the rebrand attempt.
After the backlash, Chud started popping up on different platforms and interviews playing the victim. Suddenly it wasn’t about accountability — it was about “free speech,” being “targeted,” and claiming he was misunderstood. That same energy followed him into real life too. He reportedly tried attending church, only to be told by the pastor and congregation that he was no longer welcome. Getting banned from a place built on forgiveness should tell you something about how bad the situation really is.
As if that wasn’t enough, his online income dried up. His account on X was demonetized, which is ironic considering how loose the platform has become. Getting demonetized there for hate speech takes real effort. Meanwhile, his GoFundMe — launched with dreams of hitting six figures — stalled around $30,000, far short of its goal. Turns out the “get rich for being racist” lane is crowded, and not everyone gets picked.
That’s the real lesson here. Social media has convinced some people that outrage equals opportunity. They watch others get rewarded for bad behavior and think they can copy-paste the formula. But what they don’t understand is that the internet doesn’t love everyone equally. Some people get donations. Others get court dates, bans, and empty churches.
Chud didn’t expose some grand conspiracy. He exposed himself. Once the gun was gone, the bravado was gone. Once the platforms stopped paying, the content stopped. And once the cameras stopped rolling, reality set in.
Let this be a reminder: racism isn’t a personality, it’s not a hustle, and it’s definitely not a long-term plan. For every person who cashes out off controversy, there are ten more who end up isolated, broke, and blaming everyone else for choices they made themselves.
And Chud the Builder? He didn’t build anything — except a case study in how fast it all falls apart.
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